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Pottermore Announcement

The announcement of the Pottermore site by J.K. Rowling. Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.

Client: Pottermore Agency: adam&eve Creatives Simon Lloyd and Christine Turner Producer: Leila Bartlam / David Riley Production Company: 15 Badgers Director: Martin Andersen / Andersen M Studio DP: Ray Coates Editor: Amanda Perry at Peepshow Post Production: Farm Group Online: Barney Jordan TK: Perry Gibbs

Animation: Directed by: Line and Martin Andersen / Andersen M Studio Models: Line Lunnemann Andersen / Andersen M Studio Stop-frame animation: Line Lunnemann Andersen / Andersen M Studio Cinematography and Lighting: Martin Andersen / Andersen M Studio Sound design: Mikkel H. Eriksen / Instrument Films

Prior to the announcement, our YouTube announcement page is the most subscribed channel of all time in the UK and 4th largest in the world of all time. The YouTube channel had 3.4million views across the tease phase in a week and over 2 million views in the first 5 days since launch together with global news coverage, featuring on stations such as ITV, ABC, CNN and leading European news channels.

  • Book Promo
  • 2012